Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts
Tuesday, February 4, 2014
Ads if Everyone Advertised like Old-Spice Advertised...Advertising
Everyone knows about Old Spices clever new ads. They're some of the few commercials people will actually intentionally search out, and they are really sucessful: following the debut in 2010, sales went up 11% in 2011. Outside of how funny and clever and absolutely ridiculous these adds are, I think a large part of their appeal comes from the fact that they don't take them to seriously but are completely honest. This is in stark contrast to the Axe advertisements that seem to make silly promises of sexual prowess and attraction if their product is used; Axe's ads are absurd but it seems like they are taking themselves too seriously. The Axe campaign, if it was trying to be tongue in cheek, failed to do so well and completely turned me off to the product. Because I'm a spiteful little turd, I will not support a product with such a blatantly "HAHA, we're kidding, but seriously chicks will dig you" because, well they're doing it wrong. Old Spice is doing the same thing, but they tell you they are doing it, and that's fun. I'm not a big sucker, but I'm not even particularly fond of Old Spice's product, but I bought one because I like the ads and want to support the continuation of their running (also the product was called "Wolfthorn", and that is awesome and ridiculous).
Today's society is one with a complete saturation of endless advertisements. It's refreshing to see one that is fun and isn't trying to trick you someway. It just makes you associate its product with fun and humor and that makes me want to buy it.
So what if more companies used this approach to advertising (absurdity, transparency, comedy , etc)?
Well I decided to make some up.
Labels:
Ads,
advertising,
Bacon,
Bakery,
BK,
Burger King,
copy,
copywriting,
Cupcakes,
Golds,
Gym,
Hamburgers,
humor,
marketing,
Sour Patch Kids
Saturday, January 18, 2014
Is Pepsi Okay?
There’s a joke online about a more accurate slogan for Pepsi
Cola:
The joke being that when one asks for a drink at a restaurant the default request is always coke, but some restaurants sign deals with Pepsi Cola to only serve their product. Therefore there is no coke to be had and the waiter must respond with "Is Pepsi okay?" The joke is that Pepsi is only the choice when there is no other alternative. Ha Ha, internet, you are clever.
The thing is, my father works for Pepsi, so Pepsi is clearly a superior product to Coca-Cola, and that this joke is understood universally makes me a bit sad. But not really, I just wanted to challenge myself to making up slogans for a company. So lets play with your advertising a bit here...
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